Lack of analytics
Including analytics is crucial when generating a QR code. Because QR codes are usually used in a marketing context, it is important that we track as many metrics as we can. We need to know if the QR is doing the best it can for us. Otherwise, we’d be wasting valuable resources.
One way to include analytics is to embed Google Tag manager into your landing page. Once that is done, you have to add UTM tags to the URL as a query string. You could add a utm_source and utm_medium to track the QR code.
If the previous sounds too complicated, we have good news for you. We have been working on a QR code generator that would do it all for you. If you generated the QR code using our Dynamic QR code generator, you could see many statistics like the device types, location of the users, number of visits and more. It is all free of charge using our platform.
Not using a dynamic link
One of the most frustrating mistakes many people make when they generate their barcode for the first time is that they directly point the QR code to their website. This is a problem because your website might change and your code would be already printed and pointing to the wrong place.
The best way to solve this problem is creating a short link like Google Shortener or Bitly. After generating a link, you can create a QR code pointing to that link. You can print that QR code safely, and if your website ever changes, you just need to log in to your URL shortener provider and change it.
As an alternative, we would like to offer our Dynamic QR codes. They are super fast and you can even design mobile optimised landing pages for your QR codes.
Too much data
If your URL or data is too long, the QR code will be really big. One consequence of this is that it would have to be printed at a bigger scale, and if it ever get’s damaged, it is more likely that people would not be able to scan it.
The main advantage of reducing the data is that you’d save a ton of space in the QR code. That space that you would save by reducing the data would be better used with a good frame calling the user to action. There are many frames and ways to increase the effectiveness of a QR code.
So… the quick tip is to use a Dynamic QR code generator that uses a URL shortener. This way the QR code will be as small as it can be. If you are in the search for a QR code generator, we have created one that you can totally use.
Printing too small
When the code is too small, we have a similar problem than when we include too much data. The code is vulnerable to damage and your customers would have a harder time trying to scan it. We can not afford letting customers down when they made the effort of scanning the QR code for us.
QR codes should have a size so that customers can scan it from a reasonable distance, which depends on your medium.
- If the code is meant to be displayed in a bus, the QR code should be big enough so that people walking on sidewalk could scan it.
- If the code was to be printed in a book, it should be big enough so that a standard phone could read it from about 20cm. The QR code should be about 3cm x 3cm.
Therefore, the trick is to prevent this problem is to ensure that the code is readable at a reasonable distance. If you have doubts, compare your code with other products that already use QR codes.
Not calling to action
It is critical to call the user to action! Most customers have already seen QR codes and they know how they work. However, it is very likely that they don’t know what is behind your QR code. Many QR codes lead nowhere or become even dangerous.
Therefore, you need to let your users know what is behind the QR code. And you must ensure that they understand what they’d be missing out if they don’t scan the barcode.
There are hundreds of ways to bait the user into scanning the QR code. Marketing is a field that deeply explores these oportunities. QR codes are just another marketing tool, and it should be used in company of other marketing ideas.
To ilustrate this, there are some common CTAs (Calls to actions):
- “Collect your reward”
- “Give your feedback”
- “Buy now”
- “Download now”
- “Listen for free”
- “Watch for free”
Remember, QR codes are just another marketing tool, and we have to use it with a good Call To Action. The user will respond scanning the QR code.
Not testing the QR code
Finally, it is extremely important that we test the QR code before publishing it. This rule applies to most things in life, and it a good practice to get used to. However, we have seen many products that are already comertialised, but the QR code in their packaging is leading users to a broken page.
To prevent this problem, test your QR code multiple times and with multiple devices:
- Test on iOS
- Test on Android
- Test before printing
- Test after printing
- Test after prototype
- Test after production
You should test it before printing and once you have created a prototype of your product. Then once again after the production starts, because it is possible that the QR code is not printed correctly during the production phase.
Being lazy or forgetting to test the QR code are common mistakes that can cost you the entire campaign. Please, test your QR codes!
We are a bunch of people passionate about technology and QR codes. If you have any questions, please let us know at [email protected] and we will help you deliver great products and campaigns!
If you are struggling, we’d love to suggest trying our Dynamic QR Code generator. We have put a lot of effort into creating a neat experience that would solve most of your problems regarding QR codes.